Growth Lead

Location: São Paulo / New York / Hybrid

Type: Full-time

About Passionfroot

Creator-led growth is one of the fastest-growing channels in B2B - we're building the infrastructure behind it.

Passionfroot is the leading platform where modern companies scale creator-led growth, and where top creators manage and monetize brand partnerships.

Our customers are some of the most ambitious, fastest-moving companies in the world - Replit, Figma, Framer, LumaAI, Gamma, Airtable - companies that set the standard for what modern growth looks like. We help them run high-impact creator programs across LinkedIn, YouTube, newsletters, and more.

We're growing 13x in revenue year over year, profitable, and backed by leading investors including Creandum, Supernode, and a top tier US VC and founders and operators from Cursor, Anthropic, n8n and creators such as Ali Abdaal and Marina Mogilko. We're expanding fast across New York, Europe, and Brazil - and we're just getting started.

About the role

Passionfroot exists to empower creators to go after their passion - to turn what they love into a real business.

Today, we work with thousands of creators: LinkedIn thought leaders, YouTube educators, newsletter writers, podcast hosts, and a new generation of B2B creators who are reshaping how companies reach their audiences. These aren’t traditional influencers - they’re founders, operators, AI researchers, engineers, marketers, and subject-matter experts who have built trusted audiences around real expertise. Our creator community includes some of the most influential voices in business, technology, and education, including creators such as Elena Verna, Marina Mogilko, and Zain Kahn.

As our Growth Lead, you own the supply side of our platform across the full lifecycle: finding exceptional creators, onboarding them brilliantly, helping them earn and grow, and building a community they're proud to be part of. You'll define what it feels like to be a Passionfroot creator - and build the systems that make it scale.

This is a high-ownership role. You'll set strategy, run experiments, and write the playbooks from scratch. As the team grows, you'll be the person who shaped this function.

What you'll own

As our Growth Lead, you own the supply side of our platform - the engine that powers everything we do. You'll build the playbooks, run the experiments, and unlock the next 10x of creator growth. You'll define how Passionfroot finds, activates, and retains the best creators in the world — and you'll do it in a way that scales.

You'll work at the intersection of growth, ops, and community. As we expand the team, you'll be the person who shaped the creator supply function from the ground up.

Creator Acquisition

Build and scale the programs that bring the best creators onto the platform - organic, partnership-driven, and product-led. You'll identify exceptional creators before they're obvious, develop relationships with creator communities and agencies, and build referral loops that compound over time. You'll know which channels convert and move fast to double down.

Onboarding & Activation

The experience of joining Passionfroot should feel exceptional — not like filling out a form. You'll design onboarding journeys that get creators to their first paid partnership faster, remove friction at every step, and set them up to genuinely succeed on the platform.

Retention & Monetization

A creator who earns on Passionfroot stays on Passionfroot. You'll build the programs, touchpoints, and tools that help creators grow their income — and make them feel supported, not just signed up. You'll understand what keeps creators loyal and turn that into systems that scale.

Community & Creator Experience

You'll be the voice of the creator inside Passionfroot. That means building a real community - curating connections between creators, creating spaces for learning and collaboration, and making creators feel like they're part of something bigger than a platform. You'll know what motivates them, what frustrates them, and what makes them love us.

How you'll do it

• Design and run creator acquisition programs — organic, partnership-driven, and product-led

• Build the systems and workflows that let us onboard creators at scale without sacrificing quality

• Identify and close high-value creators across LinkedIn, YouTube, newsletters, and emerging platforms

• Run experiments fast — test new sourcing channels, onboarding flows, and activation tactics

• Become the internal expert on what makes a creator succeed on Passionfroot, and feed that insight back into product

• Work directly with brand and campaign teams to match the right creators to the right opportunities

• Build the foundation for a future creator supply team — document what works, hire when it's time

Who we're looking for

• A hacker at heart — you find creative, scrappy ways to unlock growth and don't wait for perfect conditions

• Obsessed with metrics — you track everything, spot patterns fast, and turn data into decisions

• Highly organized and able to run multiple workstreams without dropping balls

• Moves fast and communicates proactively — your teammates always know where things stand

• Excited to own a function, not just execute tasks

• Experience working with creators — community management, creator partnerships, or growth operations

• Understands what makes a creator tick: what motivates them, frustrates them, makes them loyal

• Bonus: experience building or optimizing a marketplace supply side

Success in this role looks like

• Creator network is growing with high-quality, vetted creators across key platforms

• New creator acquisition is systematized, scalable, and hitting monthly targets

• Activated creators are earning, engaged, and retained

• Creator supply function is well-documented and ready to scale with a team

• Product and campaign teams have a reliable, high-quality creator pool to work from

What we offer

• Competitive salary + meaningful equity

• Flexible hybrid setup (São Paulo or New York)

• Regular team offsites (our past ones include South of France, Barcelona, Mallorca etc.)

• Latest Apple hardware

• A rare chance to shape the creator and growth category from the inside - helping thousands of creators build real businesses doing what they love

Why this role matters

Creator supply is the foundation of Passionfroot's platform. Without a strong, motivated creator network, nothing else works. This is the role that builds and owns that engine.

Passionfroot is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to a fair and inclusive hiring process.