Head of Design

Who we are

We are witnessing the largest shift in media in centuries, manifesting in what is now called the Creator Economy. The internet and Web 2.0 have radically democratized content creation and paved the way for a massive $20B+ creator advertising market. However, due to an absence of infrastructure in the market: it’s impossible for Marketers to do creator marketing at scale, and for Creators to monetize their content easily.

Passionfroot is solving this by providing a platform for world-class brands to partner with creators effortlessly, while enabling creators to monetize seamlessly.

Backed by leading investors, we are a venture-funded, seed-stage startup focused on building a world-class team driven by passion and ownership. We believe each team member’s unique passion is their superpower, and we’re building a culture that celebrates creativity, ownership, and growth.

Working at Passionfroot

We live by two core principles: Passion and Ownership.

Passion drives our vision, creativity, and determination. It's your superpower, and we aim to support and amplify it. We love what we do, and we’re excited by our mission.

At Passionfroot, we care deeply about what we do and take ownership of it. We shape Passionfroot’s future together through collective contributions to the product and engineering roadmap, never settling for the status quo.

We believe design is at the heart of solving user problems. In fact, our product's very inception began in a Design Sprint. We obsess over building a product that not only functions beautifully but feels intuitive and effortless. Our users already call Passionfroot one of the most beautifully designed products in the creator economy—join us to take it even further.

You'll work closely with:

Who We’re Looking For

We are seeking a Head of Design with the vision to eventually scale a design team, while remaining hands-on to drive stellar product experiences. Specifically, we’re looking for someone who:

• Thrives in early-stage environments: You understand the dynamics of an early-stage, product-led company and are excited by the prospect of building from the ground up.
• Leads with design: You’ve led a design team before, setting the bar for design quality and influencing the entire organization. You enjoy mentoring and guiding others and are ready to scale the team when the time comes.
• Hands-On Designer & Builder: You’re a master of your craft, passionate about building products that users love, and you enjoy participating in every stage of the design process.
• Engages deeply with product: You deeply engage in product discussions, enjoy jamming on ideas, and are passionate about understanding and solving user needs.
• Thinks deeply and conceptually: You're a strong storyteller and deep thinker with an ability to conceptualize complex systems and information architecture, influencing decisions across all levels.
• Bridges design and engineering: You view both disciplines as interconnected. While front-end coding skills are a bonus, your ability to partner with Product Engineers ensures designs are built with precision. Candidates with coding experience are particularly compelling to us, as our founding designer also codes.
  

Your Role at Passionfroot

This role is a dream for passionate designers who care about craft, precision, and pushing creative boundaries. We give you the freedom to experiment, express your vision, and shape the product with your unique taste.

In the short term (until Series A), you’ll be hands-on, working closely with a small design team and contributing directly to product development. After Series A, your focus will shift to scaling the design team and driving our ambitious vision forward as we grow.

In this role, you will:

• Manage and mentor our Founding Product Designer. After Series A, you’ll lead the scaling of the design team, hiring and developing a diverse group of designers.
• Collaborate closely with our C-level team to define what’s next for Passionfroot — as a product, a business, and a company. You’ll influence the company strategy through design.
• Create and maintain a strong design culture that values craft and quality at scale.
• Lead the user research process, relying on data to inform decisions and iterate based on user feedback.
• Set the standard for problem definition, framing and scoping projects thoughtfully even with competing demands.
• Design across fidelities: from sketches to user flows all the way to production-ready designs.
• Define product requirements and success criteria for the features you design.
• Collaborate closely with engineers and cross-functional stakeholders to build and launch features.
• Shape and evolve our brand identity to serve both brands and creators, while reflecting our core values and vision as we grow.
• Manage multiple ongoing projects in a fast-paced environment, prioritizing effectively.
• (If you can code) Build prototypes or pair program with engineers to bring complex interactions to life

About the Process

We are committed to providing the best experience to all applicants. Our process is short and doesn’t involve take-home challenges: we are as invested as you are!

1. Intro call (20 min) with Alex (Founding Designer)
2. Design interview (45min) with Alex
3. Product sense & collaboration (30min) with Lorenzo (CTO) and Filip (CGO)
4. Live design challenge (2-3 hours) with Alex, Lorenzo and Filip
   1. You will receive a briefing in advance.
   2. We won’t require you to prepare any design or presentation at home. All the work will be done during this session.
5. Passionfroot values (30min) with Jen (CEO)
6. Design investor interview (e.g. David or Felix)
7. Offer stage

At the offer stage, you may want to speak to more of the team, see a demo, or speak with someone from our extended advisory network.

Our Offer

• Competitive compensation package between €130K - €160K with the option to set the split between salary and equity
• Equity in an early-stage tech company on an incredible trajectory
• Remote working and flexibility
• Latest Apple hardware
• Team events in Berlin
• Amazing team off-sites (We’ve been to Mallorca, France, Berlin & the Baltic Sea!)
• 25 days plus local holidays
  

Our Stack

At Passionfroot, we expose our team to the best-in-class products to cultivate exceptional product and design taste. We remain open to experimenting with new tools and technologies. You’ll work with:

• Figma: using Designer, Figjam and Slides for your day-to-day design and product tools.
  
• Webflow: crafting our marketing website
• AI tools: leveraging GitHub Copilot and Cursor for front-end development and LLMs for copywriting
• Mobbin: drawing inspiration and conducting competitive research
• React: building our responsive SaaS / Marketplace web app
• ChakraUI: utilizing this component library for “Seeds” (our design system). Also, we occasionally use Framer Motion for in-product animations.
• Linear: managing product development, task management and user feedback.

Technologies we are exploring:

• Local-first as a way to provide top notch UX and simplify our development process
• AI & LLMs to streamline creator marketing and ultimately build an automated ad network